Every business has a landscape within which they need to effectively position their offerings.
At Veth Group, we work with clients to strategize around product-market fit, with a specific skillset of helping our clients build niche messaging for niche segments of the market. This higher-level positioning then informs the messaging that we create for specific demand generation tests (ex. Phone scripts, email templates, etc.).
We are not huge believers in pontificating – so we always let the data from our demand tests speak more than our opinions of what you should do.